System Overview
A rapidly scaling direct-to-consumer brand was experiencing severe fulfillment bottlenecks due to manual order data entry between Shopify, internal warehouse stock sheets, and multiple courier tracking systems. During peak festival flash sales, orders backed up for days and customers experienced frustrating stockout cancellations.
The Operational Challenge
Manual data entry resulted in frequent stock-out overselling, delayed shipping notifications to customers, and over 15 hours per week of manual administrative data entry. Warehouse staff were overwhelmed by spreadsheet discrepancies, and logistics errors were costing thousands in refund claims.
The Engineering Solution
Webinsio engineered a custom Node.js and PostgreSQL backend event microservice system that listens to webhook events from Shopify in real time, validates live warehouse inventory, auto-generates shipping labels via courier APIs (Shiprocket & Delhivery), and syncs tracking numbers and dispatch statuses back to Shopify within seconds.